DWIM ... Search Results Like Magic
|COMPANY * TECHNOLOGY * MAGIC * FEATURES * PRIVACY * PHILOSOPHY * BUSINESS PLAN|
DWIM is based on the concept that you should be able to productively research a topic without advance knowledge of all of the keywords you'd need. Imagine searching for -- and finding! -- concepts like "the singer and lyrics of that one song I liked on the radio this morning." Technology alone can only take us so far toward that goal, so DWIM is about taking the leading edge of magical research and hardware, and applying that edge to the World Wide Web.
As innovations such as DWIM give us fresh ways to organize and retrieve the Internet's millions of gigabytes of data, we move closer to the day when all human knowledge is available at a thought.
Our strong and consistent growth  comes despite barriers to entry that have frustrated many other magitech firms: Continued public distrust of magic; high development costs and relatively lengthy development cycles; and U.S. governmental isolation of magitech-assisted browsing into the .mag domain. We are the only .mag-based site to turn a profit in all four quarters of FY 2004 and 2005. DWIM is, simply, an idea whose time has come.
While our current revenue model is supported by paid subscribers to the DWIM service, our vision is to leverage investor support to roll out our search service to the public for free by early 2008. Paid subscribers will continue to receive premium features and enjoy early access to new DWIM services.
To reach the large market with limited or no access to .mag domains, we are in the late stages of development of a supplementary DWIM search service that complies with all .com-level regulations and requires no user-level magitech. The DWIM.com service, while legally barred from the user input necessary to run our trademark searches, has still outperformed other major search engines in independent tests  due to our advanced magitech-indexed Web directory servers and predictive keyword algorithms.
Several other .com-level offerings, such as DWIM Tidbits, launched earlier this year to favorable reviews (see Press Coverage) and show early signs of success. DWIM Tidbits uses an innovative Web-based interface to legally simulate magitech input, collecting personal data from a series of five mouse clicks on blank images so that predictive algorithms can send the user to a random Web page on a topic highly likely to interest them. Repeat visits are high and approximately 85 percent of unique visitors report satisfaction with their results.
For more detailed information about revenue models and future projects, contact our Business Office.
Company founders Sergei Page and Larry Bern, who met shortly before the Changes in a Stanford graduate program in computer science, spent their formative years building some of the algorithms that now underlie DWIM.com's service. The tech downturn of 1997 stymied their efforts to create a better search site, but the pair's dream wouldn't die. Finally, in August 1999, they found a way to combine their love of programming with the world's new possibilities when they met mage Cory Silver at a Stanford alumni reunion. Two months of lofty ideas and frantic programming later, the idea that would become DWIM was ready to show to investors.
Page, Bern, and Silver (who they hired as DWIM's first employee) initially started the company out of a friend's Palo Alto garage, subleasing the space with some of their $1.5 million in venture capital. While the search service was an instant small-scale success, mass production of the necessary components for the magitech user interface turned into a years-long battle.
Page and Bern's dreams suffered a further blow in 2003 when the Internet Domains and Extensions Act (IDEA2003) forced them to shut down their increasingly popular DWIM.com service, but they relaunched later that year and reclaimed most of their user base in the new .mag top-level domain. Since then, userbase expansion and government restriction have fought a running battle, with expansion consistently coming out on top. With recent advancements in magitech mass-production and legislative clarification of the IDEA2003 rules, DWIM is again poised to turn the world of Web searches on its head.